Five Reasons Why Seo Is Better Than Paid Online Marketing By Chris Diprose Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads. A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.
The most common phrase I hear is "But everyone knows who we are and what we do" in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website is free.
3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google "Sponsored Links". Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing
As part of an internal blog linking experiment, based a tip from Jeff Johnson, this video demonstrates how I added my default keyword link, "learn affiliate marketing", to the footer of each single post in wordpress using the single post template.
For a full description of the internal blog linking strategy and how it can dramatically help you in the search engines see
http://www.longtailtreasure.com/internal-blog-linking-experiment-for-seo-part-3/
For a true money in the bank affiliate marketing course be sure to sing up for my free Long Tail Treasure course where I've helped thousands of people learn affiliate marketing.
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Everybody wants to make a killing on the Internet and they want to do it fast. Well, I'm going to share with you the three best ways to make some real easy money online. They won't cost you more than a few pennies to implement and you'll be raking in the bucks before you can say "Bob's your uncle." Sound good? Great, then let's get started.
Step one is to go get yourself a free blog at either Blogger, Wordpress or wherever. It doesn't really matter where. The reason you want to do this is because Google, for whatever reason, has a love affair with blogs. If you have a blog and update it often, you'll find that Google will shoot you right up the ranks of their search engine pretty quick. This in turn will translate into you getting a lot of traffic.
Step two is to sign up with an affiliate program like Clickbank. You're going to promote one of their top affiliate products. The niche almost doesn't matter, though some are better than others. What you want to do is write a review of this product and post it on your blog. Why? Because people looking for products are looking for reviews so that they can make informed decisions about the product. Write to the creator and ask for a free copy. Tell him you want to promote it. Nine times out of ten, he'll send you one.
Step three is the critical step. Write articles based on the topic related to this product and submit them to article directories. Make sure in the resource box that you have a strong call to action to go to your blog to read the review of the product. People will then go to your blog, read the review, check out the sales page and ultimately buy the product. If this sounds too easy, trust me, it is. All you need to do is follow the steps.
For more info on just how to make this work like magic, check the link in my signature.
Making money online really IS easy...once you know how it's done.
To YOUR Success,
Steven Wagenheim
Want to really make this system work like magic? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and turn yourself into a money making machine literally overnight.
Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim
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http://infosharenow.com/imvs.html /...................................................................
Everybody wants to make a killing on the Internet and they want to do it fast. Well, I'm going to share with you the three best ways to make some real easy money online. They won't cost you more than a few pennies to implement and you'll be raking in the bucks before you can say "Bob's your uncle." Sound good? Great, then let's get started.
Step one is to go get yourself a free blog at either Blogger, Wordpress or wherever. It doesn't really matter where. The reason you want to do this is because Google, for whatever reason, has a love affair with blogs. If you have a blog and update it often, you'll find that Google will shoot you right up the ranks of their search engine pretty quick. This in turn will translate into you getting a lot of traffic.
Step two is to sign up with an affiliate program like Clickbank. You're going to promote one of their top affiliate products. The niche almost doesn't matter, though some are better than others. What you want to do is write a review of this product and post it on your blog. Why? Because people looking for products are looking for reviews so that they can make informed decisions about the product. Write to the creator and ask for a free copy. Tell him you want to promote it. Nine times out of ten, he'll send you one.
Step three is the critical step. Write articles based on the topic related to this product and submit them to article directories. Make sure in the resource box that you have a strong call to action to go to your blog to read the review of the product. People will then go to your blog, read the review, check out the sales page and ultimately buy the product. If this sounds too easy, trust me, it is. All you need to do is follow the steps.
For more info on just how to make this work like magic, check the link in my signature.
Making money online really IS easy...once you know how it's done.
To YOUR Success,
Steven Wagenheim
Want to really make this system work like magic? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and turn yourself into a money making machine literally overnight.
Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim
make-money-online internet-income pay earn buy sell leads traffic business wealth network affiliate seo optimze blogs blogging article-marketing cash-gifting gdi advertise tips tutorials scams reviews surveys website job economy recession youtube video ebay google yahoo msn search engine adsense adwords ppc pay-per-clic cpa paypal clickbank linkshare commission cj paydotcom ezine goarticles usfreeleads backlinks myspace facebook digg bum-marketing mlm downline upline
http://ronalddavies.com They falsify Clickbank earnings statements, fake PayPal transactions, and cheat big sites out of credibility.
Watch this video as Ron Davies reveals how this is done, and how to avoid getting duped by hackers, cheats, and phonies in the future.
http://www.widlas.com Thank you for watching the first ever episode of Widlas TV. Widlas TV is based on the blog http://www.widlas.com/. You will find tips on Blogging, Marketing, Self Improvement, SEO and Tools.
You will find the links to the topics of this episode on http://www.widlas.com
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Learn how to setup your permalinks the RIGHT way for your WordPress Blog for SEO purposes, as well as general usability.
Learning how to do this right, will help ensure you get much better search engine results from Google.
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pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!
In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.
When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
Kanga Internet are based in Melbourne, Australia, expert Website Design and Search Engine Optimisation SEO Company.
Here are some articles to start with..
Search Engine Optimization (seo) - Easy Strategies By khan If you have great products or service and a sleek website but what use is the website if no one is visiting it? Without marketing your website, no one will know about it. If you don’t have traffic to Read more...
Outsourcing Of Seo Services Should Cover All Web Promotion Tasks By Rajeev SEO Services become effective when these consider all the tasks of search engine promotion which is a way to put your website in the top position. On the broad context this includes the search engine Read more...
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